My Reader Profile.

I have included quotations for my magazine to give my audience and myself a clear idea what target audience i am, making my magazine for. Technology is part of teenagers life's in the 21st century, so i have decided to add this to my magazine because this will be my purpose to gain the target audience interest. Also from the research i have collected and my focus group video that if  was to sell my magazine every week it would have to be reasonable because it wont be bought every week if the price of the magazine was too high. on the other hand if i was issue my magazine monthly i would be able to bump the price up as you cant get the issue regularly. I have decided to publish my magazine every week at £2.99 because that is enough for a teenager to afford, i looked at the national minimum wage at this is in price range for teens. Also from my video, i interviewed 5 teens that know what they want from my magazine and how much they would pay for it so i believe the price i am selling for will make a profit. However there is another reason i am selling my magazine weekly because every week people vote for there favourite artist and every week the votes are counted up, the most popular artist is placed at the top of the top 40 charts. this happens weekly therefore i will sell my magazine weekly. If my magazine is successful for the first year, i possible might take the price down so more wide range of ages can access my magazine.

Focus Group Video.

What I have got from this video, is that if I am aiming for a younger generation that they would prefer the magazine to come out weekly or fortnightly. Although they would like the magazine to be cheap but not too cheap as they may just think its rubbish and cheap and it will have nothing good in it! So to make my magazine look more like a pop genre, I will ensure the price is cheap its attracts the younger generation and to make sure they don't get bored because of too much context within it. I will include more photos and activities to ensure the magazine is fun and exciting!! With bright colours!

Demographics and Gratifications.

Definition; statistical data relating to the population and particular groups within it.

Demographics;The human population is broken down by age, gender, family size,occupation, education, religion, race, nationality or income etc. These are the demographics which are concerned with the collection of and interpretation of quantitative data. We can use demographics to work out by population, the number of people in our society  for example read a magazine from group A (Higher management) which would suggest that this group are at the top end of their profession. E.g. Doctors and Bankers, Politician (Graham Stuart) or group E. For example a student (Bethany Clegg). National readership survey (NRS) was introduced in September 2012, to provide a measurement of magazines and online audiences. (www.nrs.co.uk) This website reports estimates of average issues readership for general magazine; women, men. It identifies what group/social grade (for example A,B,C) the reader falls into. My music falls into group E, because it is aiming at students and teens, my magazine is about the top charts and who is popular at te time (artist/singer).

Gratifications; Uses and gratifications theory (UGT) is how people look for specific media to suit them best. UGT is an understanding of communication between the people and the media. The UGT focuses on what the people do with the media and what it does to the people? UGT questions why people need the media and what do they use it for? UGT question and chooses media deliberately to meet the peoples desire's and needs to get gratification. Also  to enhance knowledge, relaxation, social interaction, diversion and escape. The people has power over the media because the media has to meet their desires for them to interact with the media.This suggest that different media competes against each other for information sources for there viewers gratification. UGT originated in the 1940s when researchers started to realise and saw the pattern of the number of people listening to the radio which were meeting their gratification. Early researchers was concerned with the children and comics and no newspapers in the news paper strike. In 1948 Lasswell revealed a four functional interpretation of the media on a macro-sociological level. New technology of mobile phones that include gratifications. Mobile phones are easy to access at any time for the people that have them and to access content. Mobile phones, you can use them for entertainment, social media, fashion/status, reassurance and immediate access. Mobile messaging has been studied for potential gender differences. The uses and gratifications are; relaxation, escape , information seeking, socializing and status seeking. he difference between a male and female is that UG have discovered that female depend on mobile messaging than male do. The internet gives a new deep feild for exploring UGT. UGT have found out that the internet is divided into three categories of gratifications for the people's, content, process and social gratification. Content gratification is finding certain information  or material. Process gratifications is where browsing the internet and its functional process. Social gratification is social media like facebook, twitter and snapchat.

L.I.A.R ANALYSIS

Front Cover

                   

Language;  This magazine has used the name of the artist and is in the colour red,bold letters attract attention , suggesting danger. The title has been placed over the main image and in centre to show the importance of this name because it will feature a-lot in the magazine. this also gives the audience a clear understanding who this magazine is for, this is shown through the style of the font and the colour. The magazine is aimed at older people, preferable men because of the colour scheme (black,blue,white) and the font, style. Colour scheme is hinting towards the audience what kind of genre this is because red is danger and rock people are rebellious towards music, they show their feelings towards this type of music throughout the song.

Institution;  The magazine label is 'mojo' and the company who owns the magazine is Bauer and Phil Alexander is the main editor of the Mojo Magazine. Mojo was first ever published on 15 October 1993, the aim was to keep the classic rock aesthetic , the first ever magazine (issue) had Bob Dylan and John Lennon as its first cover artists.

Ideology; Mojo uses short snappy phrases like The Stones or Exclusive which is suggesting that it can only ever be seen in this magazine. The colours of these headlines red and balck convey the darkness of this magazine that is very emotional and shows that this is a roc magazine. Wearing a black suit seems more formal and more focused to older generation that prefer rock and roll.

Audience; The main image is a male that looks about in 60's which would attract a target audience of an older generation. Whereas the colours are black, red and grey which are dark colours, therefore would receive a target audience that are deep and emotional. The layout of this front cover will attract a variety of ages mainly males but can have an audience of females.

Representation; the main image has a hand pointing straight at you which intimidates you. His facial expression is angry and fierce which will gain interest people who are rebellious against music and just don't have that many emotions. This would preferably interest a stereotypical emo that dresses in black clothing and have few emotions and take life chances 

L.I.I.A.R.

L.I.I.A.R.

L - Language, (denotation) a description of what you can see and what it means (connotation). Also codes, symbolic symbols like the colour red showing love or danger. Conventions; genre, colour, images.

I - Institution, who is the the publisher(producer)? why the publisher has published this magazine? Competitions with other magazines.

I - Ideology, ideas , message, values. They way the media language try to communicate to their audience. What the magazine is try to get across (sat)? What the genre is? The magazine needs to be relevant to their target audience.

A - Audience, main image, contents page, colour, adverts, artist, story's, price and genre. What will gain the right audience interest.

R - Representation, how the image is being re-presented. How they are representative? E.g. facial expression,, colour, mysterious. what you would normally find in that kind of magazine and its genre. For example in a pop magazine you would expect bright colours and the top 40 charts, artist.

DPS ,Conventions.

Double Page Spread;

In addition to all these DPS they all include columns for the article. Articles in magazines tells the buyer what the updates are on this person or thing, or what secret is unveiled. Its common to all the magazines that on a double page spread, the main image takes up majority of the pages. This is to show the buyer that the image that is being shown is important to the article. In these magazines shown above they all have articles that are about the image shown or who the article is about. The articles to match the target audience. For example teenagers are not wanting to read pages on pages or paragraphs on paragraphs, teens would want read something short and not a-lot but wants to know everything. this is because teens would get bored of reading whereas adults would sit they and read paragraphs on their fan. the articles have got to match the genre and there target audience to succeed in profit and popularity. All music magazines have the same features on what is being said in the magazine, the thing that makes the magazines different is the genre and they buyer that is willing to retail the magazine. Also the genre that is being put across to the buyer is usually the colours and images and the stories. These are the most important features that are in a magazine because these are what draws they buyer in.

Contents Page, Conventions.

Contents page;

In each of these magazines hold images on the contents page. this is because it shows the buyer the kind of genre and artists that are in this magazine. Usually on a music magazine contents zine.page is numbers and pictures that tells the buyer what will be on that page and what its about. Although some magazines that have lots of issues usually gives a review on the last magazine that was issued, in case the buyer did'nt have chance to read the last issue. On the contents page of a music magazine will have the masthead of the magazine, e.g. 'Top of the Pops' at the top of the page so its clear to the buyer that the genre has'nt changed and its still the same genre. Although on the front cover of the magazine has that one main colour scheme it usually carries on to the contents page and sometimes throughout the magazine. This is to show the same type of magazine to the buyer next time they come to buy the next issue.