Definition; statistical data relating to the population and particular groups within it.
Demographics;The human population is broken down by age, gender, family size,occupation, education, religion, race, nationality or income etc. These are the demographics which are concerned with the collection of and interpretation of quantitative data. We can use demographics to work out by population, the number of people in our society for example read a magazine from group A (Higher management) which would suggest that this group are at the top end of their profession. E.g. Doctors and Bankers, Politician (Graham Stuart) or group E. For example a student (Bethany Clegg). National readership survey (NRS) was introduced in September 2012, to provide a measurement of magazines and online audiences. (www.nrs.co.uk) This website reports estimates of average issues readership for general magazine; women, men. It identifies what group/social grade (for example A,B,C) the reader falls into. My music falls into group E, because it is aiming at students and teens, my magazine is about the top charts and who is popular at te time (artist/singer).
Gratifications; Uses and gratifications theory (UGT) is how people look for specific media to suit them best. UGT is an understanding of communication between the people and the media. The UGT focuses on what the people do with the media and what it does to the people? UGT questions why people need the media and what do they use it for? UGT question and chooses media deliberately to meet the peoples desire's and needs to get gratification. Also to enhance knowledge, relaxation, social interaction, diversion and escape. The people has power over the media because the media has to meet their desires for them to interact with the media.This suggest that different media competes against each other for information sources for there viewers gratification. UGT originated in the 1940s when researchers started to realise and saw the pattern of the number of people listening to the radio which were meeting their gratification. Early researchers was concerned with the children and comics and no newspapers in the news paper strike. In 1948 Lasswell revealed a four functional interpretation of the media on a macro-sociological level. New technology of mobile phones that include gratifications. Mobile phones are easy to access at any time for the people that have them and to access content. Mobile phones, you can use them for entertainment, social media, fashion/status, reassurance and immediate access. Mobile messaging has been studied for potential gender differences. The uses and gratifications are; relaxation, escape , information seeking, socializing and status seeking. he difference between a male and female is that UG have discovered that female depend on mobile messaging than male do. The internet gives a new deep feild for exploring UGT. UGT have found out that the internet is divided into three categories of gratifications for the people's, content, process and social gratification. Content gratification is finding certain information or material. Process gratifications is where browsing the internet and its functional process. Social gratification is social media like facebook, twitter and snapchat.